Don Farber Marketing Executive Resume
PROFESSIONAL SUMMARY
Accomplished Marketing Executive and Certified SEO Expert: With a proven track record, I specialize in enhancing brand visibility, driving leads, and boosting engagement through strategic marketing analytics and tactical direction. My expertise lies in leveraging inbound lead generation to develop digital platforms and create impactful multichannel campaigns. I consistently exceed goals and deliver creative projects on time, aligned with target market requirements.
VICE PRESIDENT OF MARKETING
July 2023 - March 29, 2004 | Ovation Holdings, Inc., Riverdale, IA
Ovation Holdings, Inc. is the parent company of multiple industrial subsidiaries serving North American and global markets.
Among my critical responsibilities was constructing the marketing strategic planning process during the onboarding of three major acquisitions. Our objectives included defining brand positioning, identifying target markets, and developing go-to-market strategies to boost revenue. This marketing strategy, implemented alongside the acquisitions, led to Ovation Holdings, Inc. growing from an approximately $80 million-a-year company to a nearly $500 million company year-to-date.
- Worked with leadership to integrate HubSpot CRM with NetSuite ERP system to build an automated marketing attribution model working toward data driven customer acquisition cost (CAC) rolling analysis.
- Led strategic planning process to define brand positioning, identify target markets and develop go-to-market strategies.
- Individually increased search engine optimization (SEO) of existing and new websites to put us in the #1 or #2 positions across the board with direct competitors.
- Selected appropriate technology platforms based on project needs while considering cost efficiency.
- Managed brand consistency effort that resulted in a unified look and feel across all existing and new touchpoints.
- Leveraged analytics tools to track website traffic and generate insights into customer behavior.
- Negotiated contracts with vendors for services related to branding, advertising, public relations, and events.
- Collaborated with sales team on lead generation activities such as email campaigns, webinars, and trade shows.
- Developed comprehensive social media strategy to increase brand awareness and engagement with key audiences.
MARKETING DIRECTOR
September 2022 - July 2023 | Ovation Holdings, Inc., Riverdale, IA
- Spearheaded rebranding initiative: Achieved a cohesive a unified look and feel across all touchpoints.
- Designed promotional materials: Created interactive brochures, flyers, and web banners.
- Developed marketing campaigns: Executed digital and traditional campaigns across various platforms.
- Generated leads: Identified, created, and managed growth opportunities.
- Leveraged digital marketing platforms: Utilized digital marketing and social media marketing platforms.
- Enhanced SEO: Optimized search engine rankings through keyword optimization and backlinking across multiple subsidiary brands.
CHIEF CREATIVE & DIGITAL OFFICER
April 2014 - September 2022 TAG Communications, Davenport, IA
- Developed high-productivity teams:Led creative, video, social, copywriting, and development units.
- Implemented agency best practices for website development:Focus on WCAG, W3C, GDPR, and responsive design.
- Developed user experience strategies:Directed creative and development team strategies to enhance UX and UI.
- Optimized web pages for SEO: Improved search engine visibility through effective optimization techniques.
- Analyzed website performance data:Utilized Google Analytics and other relevant tools to derive actionable insights.
- Monitored digital marketing trends: Stayed informed about emerging trends in analytics and technologies.
- Produced detailed monthly data reports:Analyzed key performance indicators (KPIs) to drive informed strategic decisions for B2B / B2C clients and internally.
- Managed agency creative teams: Managed project calendars, budgets and troubleshot coding or functionality issues on websites and applications.
- Produced engaging multimedia content: Lead teams that created multimedia to captivate audiences across channels.
- Managed website content:Oversaw design, layout, copywriting, and SEO, via CMS for accuracy and consistency.
- Implemented digital marketing strategies: Boosted online presence and engagement for B2B / B2C clients and agency.
- Maintained senior management communication: Assessed goal achievement and identified improvement areas.
VICE PRESIDENT, SALES & MARKETING
August 2008 - April 2013 SNG Internet Innovations, Moline, IL
- Effectively managed sales teams: Consistently achieved growth and met sales targets.
- Developed high-productivity teams: Led creative, social, copywriting, and website/programming development units.
- Implemented robust communication channels: Between departments, enhancing collaboration and information flow.
- Utilized digital marketing strategies: Leveraged digital marketing strategies to effectively reach target audiences.
- Managed the Budgeting Process: Oversaw the budgeting process for sales and marketing initiatives.
- Facilitated Training Sessions:Conducted ongoing training sessions for employees in the sales department.
- Reviewed Performance Metrics Regularly:Routinely analyzed performance metrics to track the success of sales.
- Developed Pricing Models:Created pricing models based on thorough market research and competitor analysis.
- Implemented Strategic Plans:Devised and executed strategic plans aimed at increasing sales, market share, and overall profitability across all channels.